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Summary of the Pink Ribbon campaign

5 November 2015
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First of all I would like to say thank you to all those who contributed to the campaign, either by purchasing a Pink Ribbon or by making a donation: your contribution was greatly appreciated! Thanks to you, we were able to reach the target of $ 500 for the Foundation of the Centre hospitalier universitaire de Québec!

I would also like to thank Michele of the Divas and Co. Institute, as well as Angela  of Castle Coiffure, as they both took part in the campaign by making the hair accessories available to customers in their salons.

The Pink Ribbon by Capelio cost $ 30 and for every accessory sold, $ 10 was donated to the Foundation of the Centre hospitalier universitaire de Québec. Many clients treated themselves to a Pink Ribbon and some even took the opportunity to gift one to a women they loved. In fact, few men have done the same and bought one to give to a loved one! There’s even a family doctor who purchased 20 Pink Ribbons to offer to her staff while supporting a great cause!

The inspiration behind the campaign

There is growing cynicism regarding “pink marketing” so I want to explain the reason behind the campaign – and talk about a very special woman. I have been fortunate to benefit from the advice and support of a consultant of Entrepreneurship Laval, Manon Lortie, who helped me launch Capelio in virtually every step of the way, for two years.

Sadly, Manon was diagnosed with breast cancer last year. When Chu Foundation of Québec contacted me to take part in the Quebec City in Pink campaign, I saw an opportunity to give back to a woman who has helped me, as well as hundreds of other entrepreneurs. This is someone who, by her simple actions everyday, greatly contributed to the economic success of the city, while changing the lives of many people by helping them to live their dreams and achieve their entrepreneurial goals. An incredible woman!

It is, in a way, to give back to her a little bit of the amazing support she has giving me over the years, that I wanted to participate in the campaign.

Nathalie Clark, the Pink Ribbon spokesperson

Who in the City of Quebec has not heard the name or see Nathalie Clark on TV? The presenter and journalist has been part of the media landscape in the Capitale-National for over 30 years! And when we got in touch with her to become the face (head?) of Capelio’s Pink Ribbon, Nathalie didn’t hesitate before saying yes. As she tells us it: “How not to be touched by this cause since we all know a woman who has unfortunately been hit by this cancer, still too widespread? In solidarity, I wanted to get involved in this cause to advance research and treatments. Thank you to contribute, your donation is important! “

Here Nathalie bearing his Capelio Pink Ribbon in a photo behind the scene :


In the press

Today on October 1st was held the press conference to launch the Quebec City in Pink campaign of Centre hospitalier universitaire de Québec Foundation. The media were able to meet the women who are involved as “light bearers” for the cause, which means they pledge to raise money for the organization. Here they are :

Québec Ville en Rose - Lancement Campagne Porteurs de lumières

Photo : Quebec Ville en Rose

As a lightbearer, Capelio took part in the event, represented by the beautiful Emilie, face and client of Capelio who even bought two Pink Ribbons as part of the campaign:

Québec Ville en Rose - Lancement Campagne Emilie

Photo : Quebec Ville en Rose

It was not the first time that journalists wrote or spoke about Capelio’s Pink Ribbon campaign. In fact, many newspapers and blogs have covered the campaign (click here to see the list and read the article in French). And it’s not all! On September 23, our Pink Ribbon’s spokeswoman, the columnist and presenter Nathalie Clark, took the opportunity to speak in her weather bulletin of the campaign, with a short interview :

Bulletin météo TVA le ruban rose

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